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VIAMAESTRA
THE NATURAL SHOPPING CENTRE

The ViaMaestra Association is a network of over 60 activities that bring life to the historic centre and take care of it.

Living and preserving the historic center of Poggibonsi

“ViaMaestra Natural Shopping Centre” was founded in 2006 with the aim of making the historic center of Poggibonsi more vibrant. Over the years, dozens of initiatives have been implemented, often becoming recurring and regular events for the city and its residents.

ViaMaestra, the largest shopping center in Valdelsa

ViaMaestra gathers a group of commercial and catering activities in the center of Poggibonsi, creating a network of unique services that can be enjoyed in a pleasant pedestrian setting.

A journey among commercial activities, immersed in the culture and history of Poggibonsi.

We await you in Poggibonsi.

A stroll in the Natural Shopping Center of the City means endless possibilities for entertainment, shopping, and culture.

Shopping

Over 60 commercial activities offering a wide range of proposals in every product sector.

what to do in Poggibonsi

You will find a theater with a high-level theatrical and concert season, one of the most important art cinemas in Italy, and a pedestrian path that will lead you to the archaeological sites of Poggio Imperiale (the Cassero and the Medici Fortress, and the Archaeodrome)